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Yayasan Sime Darby
Youth & Sports

Under its Youth & Sports” pillar, YSD supports programmes that promote the all-round development of youths to enable them to become trustworthy, conscientious and productive members of society. To this end, YSD makes available the resources at its disposal to promote sporting activities to help youths realise their full potential; develop sports; cultivate sportsmanship within the community and raise the standards of sports.

The Foundation supports sports initiatives that fall under the following categories:

Category 1: Funding Athletic Training Programmes / Competitions 

Funding development programmes such as training sessions or international and local competitions by supplementing the costs associated with enrolling into the training or competition, such as course fees, competition fees, administrative fees, accommodation fees, transportation fees, etc. Also funding other costs associated with athlete support services, such as supplementing allowances for officials, coach fees, transportation cost, etc.

Category 2: Development Programmes at Professional and Grassroots Levels.

Funding/sponsoring tournament related development programmes which lead to more opportunities for local athletes to compete and gain professional ranking, for example development programmes sponsorship within a major international tournament.

Funding and sponsoring of grassroots programmes targeted at selected groups, particularly youth, which serves to increase awareness and interest in a particular sport, for example tennis programmes for girls under 10 in selected schools.

Category 3: Junior Talent Development for Deserving Athletes and Players Under the Age of 18.

Sponsoring junior athletes or players whom have potential to become world class players in their chosen sports. Sponsorship may be in the form of school/tuition fees and/or fees for training programmes and tournaments/competitions to groom them into becoming world champions.

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